STOCK POTATO CHIPS
CHALLENGE
Create a full brand kit that makes healthy chips appealing to children.
SOLUTION
A brand that uses a contrasting color palette that stands out in its industry, while appealing to children. Achieved through wacky custom typography, a snazzy fox mascot, and a strong brand message for a less-processed potato chip.
RESULT
A brand that appeals to its target market of young children and promotes a healthy potato chip option, while still keeping zany colors, characters, and type.
FINAL PRODUCT
