"HIT ME HARD AND SOFT" REDESIGN
This project entailed me redesigning Billie Eilish’s HIT ME HARD AND SOFT record packaging. Focusing on the use of typography, Hierarchy, texture, and visually capturing the feeling of the album. I achieved this by using soft, blurry textures that reflect the Psychedelic/ Bedroom pop/Electronic production, as well as match the hard beats and strong lyrics. Blending these two concepts was the main focus of this redesign.
FINAL PRODUCT
